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What I Do

Customer centricity, made real.

I work with businesses that want to put customers at the heart of how they operate — not on a poster in the lobby, but in the systems, data, and daily decisions that shape the experience.

01

Customer Centricity Audit

A structured review of where your business says it's customer-centric and where it actually is. We look at your data, your touchpoints, your metrics, and the gap between what you promise and what customers experience.

Customer Centricity Audit · You leave with You leave with a prioritized roadmap — what to fix first, what to build next, what to leave alone.
02

Loyalty & CRM Strategy

Design or rebuild your loyalty program, CRM practice, and 1:1 marketing from a customer-first foundation. Grounded in fifteen years of running IKEA FAMILY across three markets and leading CRM for sixty-plus retail brands.

Loyalty & CRM Strategy · You leave with You leave with a strategy document, segmentation model, and a communication calendar that makes sense to your customers — not just your marketing team.
03

Fractional Advisory

Ongoing strategic guidance for founders and leadership teams working through customer, data, and growth questions. Monthly cadence, direct access, practical answers.

Fractional Advisory · You leave with You get a senior partner who knows your business, challenges your thinking, and helps you make better decisions — without the overhead of a full-time hire.
How I Work

Four principles, every engagement.

1

Listening first.

Before any recommendation, I spend real time understanding your business, your customers, and your constraints. No templates pulled off the shelf.

2

Local, always.

What works in Canada may not work in the Gulf. What works for enterprise may not work for an SME. The concept stays; the execution has to be local to you.

3

Honest tradeoffs.

Every strategy is a set of choices — what to invest in, what to postpone, what to stop. I'll tell you what I see, even when it's uncomfortable.

4

Sharpened by AI.

I use AI as a diagnostic tool — for research, analysis, and strategy drafting — to measure precisely and test more scenarios. The judgment stays human.

Scope & Pricing

Engagements are scoped to the problem.

I don't sell from a rate card. Every engagement starts with a conversation about what you're trying to solve, what you already know, and what you need. If there's a fit, we shape an engagement that matches the work — fixed-scope projects, retainers, or advisory days. Straight answers on investment before we begin.

Let's Talk

Let's figure out what's next — together.

Share what's on your mind — a question, a challenge, a half-formed idea. I'll listen first, and we'll take it from there.

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