Putting humans at the center of your business.
Fifteen years at IKEA, across Canada and the Middle East, taught me one lesson worth teaching: build real customer relationships, and the business follows. Today I combine that with AI — as a tool, not a shortcut — for sharper research, analytics, and strategy.
Experience that has scaled, across markets and brands.
Simplicity. Togetherness. Customer first.
Most companies say they put customers first. Few actually build the systems, the data, and the daily habits that make it real.
My work is about that gap — translating customer centricity from a statement on a wall into the way your business actually runs. Strategy, loyalty, CRM, data, people. All in service of one question: does the customer feel it?
Three ways we can work together
Each engagement starts with listening. No templates, no decks pulled off the shelf.
Customer Centricity Audit
A structured review of where your business says it's customer-centric and where it actually is. Ends with a prioritized roadmap.
Loyalty & CRM Strategy
Design or rebuild your loyalty program, CRM practice, and 1:1 marketing from a customer-first foundation.
Fractional Advisory
Ongoing strategic guidance for founders and leadership teams working through customer, data, and growth questions.
Let's figure out what's next — together.
Share what's on your mind — a question, a challenge, a half-formed idea. I'll listen first, and we'll take it from there.
Start a conversation →