Services
Loyalty & CRM strategy
Design or rebuild a loyalty program, CRM practice and 1:1 marketing on a customer-first basis.
The challenge
Many loyalty programs reward transactions instead of building relationships, and CRM data sits unused. I spent years running IKEA FAMILY across Canada and the Middle East, and then led CRM, data and analytics for more than sixty retail brands across MENA and Southeast Asia, including ToysRUs and ACE.
What is included
- A loyalty and CRM strategy document
- A customer segmentation model
- A communication calendar for 1:1 marketing
- Program design: value for members and for the business
- Measurement and a plan for the first year
Who it is for
Retailers and consumer brands that want a loyalty program or CRM practice customers actually value, and a leader who has run one at scale.
Let’s talk about your customers
Share where you are today and where you want to get to. I will tell you honestly whether and how I can help.